Chase - Ace the Open
The Ask—
In their 42nd year of sponsoring the ultimate Grand Slam, J.P. Morgan Chase tapped us to help elevate the fan experience.
With record-setting attendance of over 950,000 fans and a strong brand presence, our opportunity was to rally fans to victory by unlocking more of what the Open has to offer and stand out from competitors in a literally crowded space.
But with all the excitement and hype, the brutal NYC summer heat, long lines and crowds can really put a damper on the fan experience.
Our mission was clear from the onset — create visually compelling, cohesive and clever work at each fan touchpoint — from the humble ATM screen before the event to the high-profile on-court Jumbotron at Arthur Ashe — that stands out from the competition and persuades Chase customers to sign up for the Chase Pass to ensure an elevated and positive experience.
We expanded the newly developed visual identity and created a full visual language and tone of voice that clearly amplifies the benefits of Chase Pass, albeit with a bit of playfulness.
In short, we Aced the US Open.
My Role—
Senior Art Director, Designer & Event Photographer ;)
The Results—
71% engagement rate
12% participation increase
1.5 Million social views
5.4 Million increase in revenue
Visual Identity—
Animated Jumbotron & Court-side Videos—
These animations were painstakingly rendered in dynamic 3D. Then carefully crafted to function when repurposed across a number of different assets that would launch both before and during the 2023 US Open. They were used to drum up excitement about the event, to communicate benefits and encourage registration for The Chase Pass, The Chase Lounge, and The Chase Terrace. Final deliverables included: court-side animations, jumbotron spots, Chase Lounge digital loops, in-store digital loops (pre-event), social videos, and numerous OOH placements.
OOH—
We took to the street to spread the news that Chase was coming to the 2023 US Open, and we had a few fun surprises in store for those who registered for their Chase Passes ASAP. Our OOH placements included prime locations in Times Square, 390 Madison Ave, and numerous locations within the World Trade Center including the famous ‘Oculus’ digital display.
On-Premise Activations
The Chase Lounge—
The Chase Terrace—
Magic ATM —
Each attendee that registered for The Chase Pass was sent a promo code for use at our ~Magic ATM~ we designed and developed interactive screens to guide attendees through the experience where they could win all kinds of prizes!
Charging Stations, return bins & ATM Screens—
To make sure they didn’t miss one second of USO action, Chase Pass holders also had access to free phone chargers—which were available at stations all around the venue for easy access & return.
Social & digital—
This section includes: The Chase Pass, your digital ticket to the Chase Terrace & Lounge experience, confirmation emails and follow ups, numerous social assets, banners, web pages, reminders and much more.
