Dairy Queen Brand Refresh

The new cloud-based design tool with collaboration and community in mind. Adobe Express is an easy, collaborative one-stop-shop for all. With the relaunch of the app, my team and I sought to foster community for creatives at all skill levels.

Our work began as the modern Adobe Express app was being entirely reinvented. All our assets were built in the Adobe Express (Beta) program, using only what minimal features had been added up until that point. As the Beta program continued to release new capabilities our team would pivot to explore and push each facet to its limits—-all while meeting a whopping 40-50 post per month schedule.

In the end, we crafted a vibrant, colorful visual language and casual tone geared towards Gen-Z. These posts ranged from humorous trends to educational tutorials to culturally relevant moments—all of which encouraged users to try out new features for their next imaginative endeavors.

I’m extremely proud of the massive breadth of work we created and the many ways in which we were able to push the app made “for beginners” to it’s ultimate limits. In 2023 alone, our lean team of five, published +400 posts across all platforms.


What’s more?
All work on this page was built in ✨ Adobe Express ✨