Discover the Power of Connected Living
The Idea—
Grab attention outside of our usual retail environment by dimensionalizing connected living with a unified Xfinity Prepaid and Postpaid product portfolio. Emphasize Xfinity as a brand leader in this space using a bold approach and set a new standard for what a quality solution looks like. Make a complex decision feel impossibly easy through simple storytelling.
To accomplish this, the work had to be bold, dynamic and visually arresting. Yes, these displays need to grab attention, but more importantly they need to drive interaction. To do this we incorporated Xfinity’s new visual identity which will launch in 2021. This new Vis ID incorporates bold and modern colors, dynamic lighting and uses the X as a graphic representation of power and prominence. This design harnesses the power of lighting, touch screen technology, and color. Therefore creating a display like no other, that consumers were instantly drawn to.
My Role—
Art Director
